Inspired move will double size of Telegraph Road showroom

By Mark Gorton at

Less than five months after establishing its high street presence in Heswall, Inspired Bathrooms and Kitchens has taken the confident step of leasing more space next to its brand new showroom on Telegraph Road.

When the expanded premises opens later this year it will occupy almost 2000 square feet, doubling Inspired’s capacity to showcase its range of bathrooms and kitchens, which embraces trusted brands like Bisque, Laufen, Aqata, Neff, Pronorm, and Hansgrohe.

The Inspired showroom in Heswall opened in February this year

Managing Director, Mike Lloyd, says: “I’ve lived on the Wirral all my life, in Oxton and now Willaston. My co-director, James Kenrick, lives in West Kirby and before that Heswall. I started the company in Prenton in 2007 and expanded to Chester five years ago, but Jay and I both believe Heswall is the centre of the part of the Wirral that stretches from Neston, Parkgate, Willaston, Thornton Hough, to Heswall and beyond to Caldy, West Kirby, Hoylake, and we felt we needed to take the plunge and establish a presence in the town.”

James Kenrick and Mike Lloyd

James adds: “Before we took it over our new showroom was a bar that had ceased trading. Its cloud turned out to be our silver lining. The location is great and, by coincidence, the landlord is someone we’d installed two bathrooms for, which helped make things happen quickly.”

Expansion at the double: the two units will soon be one and the same

Inspired took the premises on in November last year and opened in February. The fitting out of the showroom cost just shy of £100,000, and now the company has committed to a significant extra spend.

Mike explains: “From the off we loved the Heswall site, but we also knew it was never going to be quite large enough for what we wanted to do and achieve. Great computer aided designs we can show clients are fantastically useful, but they also want to see the actual product they’re thinking of choosing.

“That can take a lot of display space, but just as we finished Heswall’s Inspired Bathrooms and Kitchens, were happy and settled and welcoming customers, estate agent Karl Tatler, one of our two next door neighbours, walked in and said, ‘I’m moving out of my premises and was wondering if you might fancy taking my lease over.’ So, even though we had not long finished a complete shop fit, I thought, yes, I do, even though it means we’ll have to undo some of the work we’ve just done and then start all over again.”

Mike has been encouraged by the progress his Inspired presence in Heswall has made so far. “Heswall’s a nice, busy town with a sense of community we really want to be part of. We’ve been made very welcome and so far the reaction has been great. Sales are in line with our hopes and expectations, so it just makes sense to invest more and make the new showroom bigger and better.

The other good news is that we’ve a lot of experience designing and installing first class kitchens and bathrooms, so I can guarantee Inspired Heswall will be an attractive and welcoming place where people can browse even more of what we have to offer.”

The present Inspired showroom will remain open throughout the forthcoming shop fitting work next door.