Heswall will soon have a new gym on Telegraph Road above Costa and Dominos Pizza, meaning those of us fighting the flab will have to resist the temptation of a Four Seasons and a hot chocolate before sampling a fitness regime based on brand new training machines, innovative classes, and an emphasis on team exercise.
Advance Fitness Heswall is scheduled to open on July 21, having just received approval from Wirral Council planning officers to display signage on the building’s exterior.
Andrew Murray, director of the new gym, explained the reasoning behind it to the Wirral Globe: “We felt that Heswall needed a premium level, deluxe style boutique, user-friendly gym that it doesn’t have at the moment.
“The gym game at the moment is pushing more towards team exercise.
“We have had the site for a while now but didn’t know what to do with it, so we did a tour of gyms in London, York and Manchester having a look at different styles and ideas. There’s no other gym like this in Heswall.”
The gym will occupy what was once office space, and will offer sessions including group cycle, power hour, spinning, bums and tums, “as well as some new exciting classes never seen before”.
Andrew added: “We are bringing the best in innovation and technology to Heswall with our state-of-the-art fitness suite powered by Technogym’s diamond black Artis range.
“Our gym users will have the ability to use our very own Advance Fitness app which will allow members to make bookings, track their progress and monitor their results.
“Our friendly team of qualified trainers and instructors will make all of this technology and equipment super user-friendly and they are available at all times to create bespoke diet and workout plans.”
The gym will be open on weekdays from 6am until 10pm and weekends from 8am until 8pm.
Andrew said building and installation work will begin in the next fortnight.